Fresno’s Only Authorized “Essense of Austrailia” Bridal Gown Salon

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Premier Bride’s Perfect Dress is proud to be the only authrorized dealer for Essense of Australia gowns in the Fresno area. These gowns are very well constructed and make of the finest fabrics. This gown, D1287 is a very sweet design we feel would be wonderful in an outdoor setting.  

About Essense

Essense of Australia has been a worldwide leader in bridal fashion for more than 14 years. With a superb fit and couture finishing, our attention to detail sets our gowns apart from many other designers.

Each gown is painstakingly created by our experienced Australian design team. They travel the world for inspiration to give you the dress of your dreams. With innovative options such as a lace up or zip up back, a bride can customize her gown to reflect her personal aisle style.

The signature of an Essense gown is definitely in the luxurious fabrics and exquisite beading. We use authentic Swarovski Crystals and Diamantes that will give you a magical sparkle. The gown range offers you a diverse selection of styles from glamorous draped Angel Satin to alluring Laces and Satin Chiffon.

Experience the elegance and sophistication of the captivating Essense of Australia collection.

To view Essense sister collections, please visit: martinaliana.com & ellabridals.com

Brides, please contact your local bridal salon listed in our Store Locator to find your dream Essense of Australia bridal gown.

The Perfectly Suited Groom

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The Perfectly Suited Groom
Your bridal gown will turn heads as you walk down the aisle on your wedding day, but the groom, waiting patiently for you at the altar, deserves his share of the attention, too. The groom’s attire will be dictated by the ceremony’s time of day, since that dictates the wedding’s degree of formality. Proper attire falls into four categories, each with their own distinctive traditions and styles: very formal, formal, semiformal and informal.


Putting on the Ritz
Both very formal and formal men’s attire are governed by long held traditions. Morning weddings are considered very formal, calling for long-jacketed “morning suits” with gray waistcoats and pinstriped trousers, top hats, gloves and spats. The distinctive morning coat tapers from the waistline button to one broad tail with a vent in back. The groom and groomsmen may also sport walking sticks.

Very formal evening weddings require that the men of the hour dress in what’s known as white tie and tails: black swallowtail coats and trousers, and white vests, shirts and bow ties. Black top hats and white gloves are optional. The traditional swallowtail coat is cut short in front and extends to two tails in the back.

A formal afternoon wedding calls for classic black tie and tuxedos for the groom and his men. White dinner jackets are worn at a formal evening ceremony with black pants trimmed in grosgrain or satin ribbon and a black bow tie, vest and cummerbund.

Proper footwear choices are opera shoes or formal lace-ups, always in black. In both very formal and formal weddings, while the men are dressed identically, the groom is allowed to distinguish himself from his groomsmen by a distinctly different boutonniere.

A striped bow tie.

Image via Wikipedia

A More Casual Elegance
With semiformal and informal men’s attire, tradition loosens and almost anything goes. While the groom and groomsman may still wear tuxedo or dinner jackets (double breasted or single-breasted), a dash of coordinated color in their ties, vests, cummerbunds and suspenders can be added to complement the wedding colors. Most men’s formalwear shops offer a colorful variety of jackets and vests in brocades, iridescent and other textures and patterns. The groom may even distinguish himself from the groomsmen by wearing a different colored jacket altogether.

Semiformal fashion allows the groom and groomsmen a bit more contemporary flair. While an everyday man’s suit is fine for an informal wedding, the groom and groomsmen should try to dress in the same color. Navy or dark gray suits or navy jackets with white pants are considered traditional informal wear, with white bucks or saddle shoes. The color of the men’s ties should complement the bridesmaid’s gowns.

The Bow-Tie Challenge
Unless you plan a morning wedding, which calls for ascots or elegant four-in-hand ties, the groom and groomsmen will likely wear bow ties. The bow tie is commonly rented or sold in a prettied version, so that a man need only adjust the strap length around his neck and fasten it with a clasp that is hidden behind the bow. However, buying a “real,” or untied bow tie, and taking the trouble to learn how to tie it is a gesture that will not go unnoticed. The hand-tied bow tie will be slightly imperfect, revealing the touch of a human hand, and the result will be a kind of authenticity and elegance not possible with the stiff, perfectly symmetrical pre-tied version. However, it’s really just a simple slipped square knot tied the same way shoes are tied. The salesperson at most formalwear shops will gladly give a tutorial, and with a little practice the groom and groomsmen will become experts. If you decide to go this route, the groom or at least one of the groomsmen should learn the procedure inside and out, ensuring that all ties are properly knotted prior to the ceremony.

Shopping Tips
When the men visit their formalwear shop they should have a firm idea of the women’s wedding attire, and bring color swatches from the bridesmaid’s gowns. Pictures from the pages of wedding and men’s magazines of the preferred formalwear styles will aid in the decision-making process.

The groom and groomsmen should reserve their rentals at least three months in advance of the wedding. Final measurements should be taken about three weeks before the ceremony, however be sure to come back a few days before the wedding for last-minute alterations.
Tradition says that groomsmen pick up the cost of renting their own formalwear, but the discreet groom might offer to cover the accessories such as custom cuff links and shirt studs.

Finally, someone should be designated to return all formalwear to the store on time in order to avoid late fees, which can get quite expensive adding up the per day, per outfit costs.

The Perfect Fit
Whatever the style and degree of formality you choose for your wedding, there are a few key points to keep in mind regarding fit when ordering formalwear for groom and groomsmen. Shirts, whether with pleated front panels or traditional smooth-fronted ones, should fit snugly around the neck. The bottom hem of the pants should touch the top of the shoes. Jackets should fit snugly, but comfortably with some room at the waist. Sleeves should end at the wrist bone with the same number of shirt buttons showing. Vents on the sides of the jacket should lay smoothly and follow bodylines. The collar should hug the neck and the lapels shouldn’t buckle.

Grooming the Groom
With all the attention given to the men’s clothes, an important detail that is sometimes overlooked is the groomsmen’s hair. Men are generally more casual about haircuts than women, but they should be sure to get a trim two weeks before the wedding to add the finishing touch to their wedding finery.

A Groom’s Glossary
Tails: The ultimate formal attire, which should only be worn after 6 p.m., this ensemble features a winged-collar tuxedo shirt, ascot or bow tie, vest, tuxedo trousers and tailcoat. The full-dress ensemble comes in black, midnight blue, or grey, with a white shirt and matching or all white accessories.

Tuxedo: Either single or double-breasted, this formal suit has satin shawl or notched lapels. Matching pants sport a satin stripe down the pant-legs. Tailored in silk, mohair, wool or blend, in black, grey, ivory or white, tuxedos come in a range of styles sure to suit any taste.

Vest: This is often referred to as a waistcoat and comes in single- or double- breasted styles easily worn with nearly any tuxedo ensemble. With the open back vest, a band goes around the neck and another is fastened across the back. Tails, strollers, white-tie and director’s suits require a different style of vest.

White tie: Worn only to the most formal evening weddings, this ensemble consists of a black tailcoat and black tuxedo trousers with a white bow tie, winged-collar shirt and white vest.

Maggie Sottero’s Spring 2012

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Maggie Sottero LogoKristin, a piece from Maggie Sottero’s Spring 2012 collection, has arrived! This elegant gown has a little bit of everything. It has a sleek design, feminine floral embellishments, and is topped off by just a hint of feathers to give it some fun movement! The strap is detachable, giving it two different looks. It’s here and waiting for you to give it a try!

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This bold detachable one-shoulder strap makes for a dramatic entrance at any wedding ceremony. The sweetheart neckline beneath boasts handmade flowers embellished with feathers and Swarovski crystals, echoed at the hip. This fit and flare silhouette is created from Soft Shimmer Satin and finishes with a corset back closure.

Shown In: Alabaster, Colors: Alabaster, Sizes: 10

WTOO by Watters – Marbella

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If you’re looking for the classic, fairytale gown complete with a full tulle skirt, Marbella may be for you! Made by WTOO by Watters, this gown boasts a beautiful beaded bodice with a corset closure and sweetheart neckline. WTOO by Watters bridal is only available in the Fresno area at Premier Bride’s Perfect Dress, so if this gown is whispering to you, come by and take a look at it!

  

 

SIZE & FIT

HOW DO I FIND OUT WHAT SIZE A PARTICULAR STYLE IS AVAILABLE IN?

Watters, Wtoo, Collection 20 and D.I.D dresses are available in sizes 0 to 24. Seahorse flower girl and junior bridesmaids dresses come in sizes 2T to 14. Watters Brides sizing availability is also noted on the individual style pages.

WHAT STYLES ARE MOST FLATTERING?

We take the extra time to proportion our dresses to make sure our styles are flattering on body types sized 0 to 24. Within our collections, you’ll find a wide variety of silhouettes from full bustled, modern A-lines, and slim fitting skirts that look amazing and fit comfortably.

ONE OF MY BRIDESMAIDS IS PREGNANT, DO YOU OFFER MATERNITY SIZES?

We’ve got you covered. First, please check out our Maternity styles where you’ll find beautifully proportioned styles for moms-to-be. And, also know that any of our dresses can be altered to accommodate pregnant bridesmaids or brides. It’s a good idea to contact the authorized retailer where you’re purchasing your gown for alteration and style advice. Extra fabric may also be purchased with your dress.

WHAT IF THE DRESS I ORDERED IS TOO BIG OR THE WRONG SIZE?

Our dresses are made to order and each store is responsible for measuring and ordering the size dress that you and the retailer believe is the right fit. Please contact your authorized retailer from whom you will purchase your dress to discuss any questions regarding measurement and sizing.

FABRICS, COLORS AND ACCESSORIES

DO YOUR DRESSES COME IN COLORS OTHER THAN WHAT’S PICTURED?

Yes, all of our dresses are available in additional colors, which will be shown by our online fabric swatches or listed in the product description for each individual style. Some colors offered will depend upon the fabric and trim.

CAN I GET A DRESS MADE IN A DIFFERENT FABRIC?

Styles that are available in more than one fabric will be noted when viewing each style. For example, Watters style 7274 (Duchess Satin) is also available as style 7374 (Satin Back Taffeta). If different fabrics are not noted on an individual style page, dresses are only available in the fabric shown.

ARE FABRIC SWATCHES AVAILABLE?

Absolutely. You can get fabric swatches from your nearest authorized retailer. By the way, they’re free with the purchase of your dress.

CAN I BUY EXTRA FABRIC, TRIM AND ACCESSORIES?

If you need extra ribbon for your flower bouquets, extra brooches for your bridal party or more fabric to help coordinate colors with your wedding vendors, you can purchase it all through your authorized retailer. Accessories are available through your authorized retailer.

DO YOU PRODUCE A CATALOG?

We no longer print catalogs, however, all of our current collections can be seen online. You’ll find product information, alternative fabrics, sizes, colors and more on each individual product page. Please contact your local authorized retailer for questions about a particular style.

If your question has not been answered above, please contact your nearest authorized retailer. If you need to contact our sales department, please submit your questions or comments through our Contact Us form.

Featured Designer-Maggie Sottero

Stunning! This dramatic and artful presentation of the illusion lace corset stops just short of the natural waist transitioning to elegant Demir Stretch Satin in a fit and flare silhouette, detailed with a glamorous satin sash, bubble hem, Swarovski crystals and corset back closure.

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If you’ve been perusing the pages of bridal magazines, more than likely you’ve seen Mia by Maggie Sottero. It one of Maggie Sottero’s headliners for their Spring 2012 collection and has been featured nationwide. We’re happy to say that Mia has arrived at Premier Bride’s Perfect Dress in Fresno! This is a very unique gown, perfect for the bride looking to make a statement! We look forward to your visit to try it on!

Award Winning Designer Label

MAGGIE SOTTERO is one of the most recognized and sought after bridal gown manufacturers in the world. A 2010 DEBI HALL OF FAME INDUCTEE, Maggie Sottero has been honored to receive numerous additional bridal industry awards including: SIX DEBI AWARDS, NINE DESERT ROSE AWARDS, TWO DIVA AWARDS, THREE DALLAS ROSE AWARDS, THE UK BRIDAL BUYERS AWARD, WEDDING IDEA’S BEST DRESS DESIGNER AWARD, and THE RETAIL BRIDAL WEAR ASSOCIATION AWARD, as well as nominations for a host of others.

Premier Bride’s Perfect Dress “Press and Dress” Deal

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Don’t forget! When you purchase your wedding gown from Premier Bride’s Perfect Dress, not only will we press and steam your gown free of charge before your big day, we’ll also give your wedding party 10% off all of their purchases! This includes bridesmaid dresses, mother’s dresses, flowergirl dresses, and accessories such as your veil, shoes, and jewelry.

Tips & Warnings

  • When moving the wedding dress, cover the seat and floor of the vehicle with a white sheet and lay the dress flat. Upon arrival at your destination, be sure to remove the wedding dress from its protective bag and allow it to hang until you’re ready to wear it.
  • Do not use steam on shimmery fabrics, such as silk or satin, on which steam and water droplets can leave a mottled appearance.
  • Never use a hot iron on your wedding dress. Most wedding dresses are too delicate for intense heat and will easily burn and brown.

Julietta by Mori Lee

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This Julietta by Mori Lee gown has a flirty side to it! The lightweight skirt is fun and gives a great personality to this gown. If pale pink isn’t your color it’s also available in Ivory and shades of White. Our sample size is in a 28W and this gown is available to order in sizes 16W-32W. We love the Julietta by Mori Lee gown line and we think you will too!

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Mori Lee Spring 2012

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We’ve received our entire Julietta by Mori Lee Spring 2012 collection, which includes this beautiful gown. Julietta by Mori Lee is specifically designed in women’s sizing and are only available in sizes 16W-32W. These gowns are made of the finest materials and have stunning bead work. This gown, style number 3114 is available in our store as a sample size 28W and even better, is under $1000! Come by to try it on, you’ll fall in love with this dress line.

Make Your Bridesmaids Happy in Mori Lee

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This dress by Mori Lee will surely make your bridesmaids happy. This dress is gorgeous and contemporary. Available in many colors, it might just be the Perfect Dress for your ladies!

Signature dresses exemplified by fabulous fabrics and graceful cuts abound in Mori Lee’s bridesmaid collection. Bridesmaid dresses from cocktail length to formal, and gowns to complement and enhance the bride, have been created by the internationally acclaimed designer Madeline Gardener.

With three separate collections (Bridesmaid Collection, Ava, and Affairs) the gowns you select for your bridesmaid dresses are sure to reflect the tone of your special event. From fun to graceful or from trendsetting to traditional, each dress will help you shape the wedding of your dreams.

The Affairs collection of bridesmaid dresses was created for the bride who sees her wedding as a fun celebration. These cocktail length bridesmaid dresses are fun and flirty while still offering the charm and style to complement your bridal gown.

Desert Rose Award winner Madeline Gardner understands that every bride has a special vision of how each bridesmaid will enhance the day. Your choice of Mori Lee gowns means the highest quality, a vast selection, and a unique style will set the theme for your wedding day.

Mori Lee, the leader in the bridal and fashion industry, now offers Angelina Faccenda Bridesmaids! All dresses are available in sizes 2-28 and offers very unique styles and colors. Angelina Faccenda has short dresses, long dresses, strapless or one shoulder. Great looking dresses at amazingly affordable prices.

Angelina Faccenda by Mori Lee creates Bridesmaid dresses that are exciting and beautiful! These desses are not only worn to weddings, but also to formals, parties or any social event you may have.

Featured Designer-Val Stephani

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Val Stefani is based out of the sunny shores of Southern California by the talented designers that brought you the successful bridal house Moonlight. With over 20 years of expertise this fashion house draws on generations of experience with the additions of the sister duo which the label draws its namesake. This cross-generational team dynamic allows for the creation of innovative designs while still rooted in the traditions that have made them successful.

A fierce feminine aesthetic is the inspiration behind every Val Stefani gown with gowns accented by delicate beading, hand rolled rosettes, cascading ruffles, and lace. Each gown conjures up vintage beauty and elegance that transcends generations and trends by using the most luxurious silk fabrics, intricate French lace, and hand sewn Swarovski crystal detail. These hand crafted details and creation of feminine silhouettes are signatures for every Val Stefani gowns.

   

This dress has it all! Designed by Val Stefani, this lavish drop waist ball gown features exquisite Swarovski crystal detailing throughout. A beaded belt accentuates the waist and is finished with covered buttons down the zipper. Delicate bows and flowers accent the sides and a modified cathedral train finishes this glamorous look. We’re ready for our princess brides to give it a go!

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